investment criteria

Partnering with innovative & growing companies

 
 
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Investment Philosophy

RueOne partners with entrepreneurs and best-in-class management teams to bring innovative products to market, drive growth, make strategic acquisitions, and increase asset value for their shareholders. We are focused on long term value creation, and as a result of our unique structure, we are not time-constrained around exits.

 
 
 

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Investment Parameters

We aim to make diversified investments across the risk-return spectrum.  As such, we do not have any hard thresholds or targets for returns. Mainly, we are interested in companies that are able to leverage technology to create scalable businesses with attractive margins. A few guideposts in our review process can include the following:

  • Investment Range: $1MM-$20MM with the ability to scale larger with co-investments

  • Revenue: At least 1 paying customer

  • Achieved product market fit

  • Multiple identifiable levers for value creation

In limited instances, we may consider companies that do not fit these criteria but show other positive indicators of forward momentum.

 
 
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Investment Stage

We make investments ranging from seed stage venture capital to growth stage private equity. We do not take technology or product risks around proof of concept. However, we are well-positioned to help management teams with go-to-market strategies, scaling their business, and executing their vision. We prefer to invest in companies where our capital can be used to fuel revenue growth, drive efficiencies, and/or make strategic acquisitions.

 
 
 

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Sectors

Our current area of focus is technologies transforming finance, insurance and real estate. We pursue a multi-sector, bottoms-up approach with the benefit of highly specialized sector-specific investment and operational expertise.

 
 
  • Accounting / Budgeting Software

  • Alternative Data

  • Asset Management

  • Banking Technology / Open Banking (Bank Tech)

  • Blockchain Technology

  • Climate Change Data / Technologies

  • Commercial Lending

  • Consumer Lending

  • Credit Bureau

  • Credit / Debit Cards

  • Crowdfunding Platforms

  • Cryptocurrency

  • Customer Engagement / Experience Technology

  • Cyber Security

  • Enterprise Technologies

  • Embedded Finance

  • ESG Finance

  • Financial Exchanges

  • Fraud Detection

  • Funding Platform

  • Health and Wellness

  • Insurance - Agriculture

  • Insurance - Annuities

  • Insurance - Auto

  • Insurance - Casualty

  • Insurance - Commercial

  • Insurance - Cyber

  • Insurance - Dental

  • Insurance - Health

  • Insurance - Home / Property

  • Insurance - Life

  • Insurance - Pet

  • Insurance - Product

  • Insurance - Travel

  • InsurTech - Claims Processing

  • InsurTech - Data / Analytics

  • InsurTech - Distribution

  • InsurTech - Infrastructure / Backend / API

  • InsurTech - IoT / Telematics / Devices

  • InsurTech - Pricing / Underwriting

  • InsurTech - Reinsurance

  • Insurance Technology (InsurTech)

  • Leasing

  • Lending Technology (LendTech)

  • Metaverse

  • Micro Lending

  • Mobile Payment Technology

  • Mobility Technology

  • Mortgage Technology

  • Neobank

  • NFT / Tokens

  • OCR / Automated Workflow

  • Payment Technology (PayTech)

  • Personal Finance Technology (WealthTech)

  • Prediction Markets

  • Private Markets

  • Real Estate Technology (CREtech,, PropTech)

  • Regulatory Technology

  • Robo-Advisors

  • Trading Technology (TradeTech)

  • Transaction Processing

  • Wealth Management

 
 
 
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Management

We are excited about working with exceptionally-driven entrepreneurs and management teams that have a clear vision, and a well articulated thesis on what their companies are trying to achieve. Management teams with a strong track record of prior success is also favored. We also value a core team that brings diverse skillsets and integrity to the table.

 
 
 
 

We’re innovating the way our family office and institutional clients access private investments

 
 
 
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