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RueOne Investments Forms Strategic Partnership with Ceralen United

New York, NY, March 16, 2020 - RueOne Investments, LLC (RueOne) and Ceralen United, LLC (Ceralen) have formed a strategic partnership bringing both companies together to expand it’s platform into media, entertainment, retail, fashion, beauty, health and wellness, and the consumer sectors. 

The partnership will enable both firms to provide results-oriented strategic and financial advisory services to growing businesses within those sectors. 

“This new partnership will build value by integrating investment, strategic advisory, and consulting into a single offering allowing middle market companies to gain access to industry specific expertise and a specialized network of seasoned operating executives,” says Jeff Baehr, Founder and CEO of RueOne. “In working with venture capital and growth stage private equity companies over the years, I saw a big void in the market for this type of hands-on boutique consultancy,” added Jeff Baehr. “Partnering with Ceralen, a specialized firm in multiple verticals within the large and growing media, entertainment, and consumer sectors, will optimize business results for these companies, as well as deliver enhanced revenue and shareholder value.”

“We are thrilled to join forces with RueOne as we continue to develop innovative and lucrative strategies to our brand and celebrity clients around the globe, said Catherine Suh, partner of Ceralen. “Our collective resources and access to the media, entertainment, retail, fashion, beauty, health and wellness, and consumer sectors creates a unique and powerful platform for a strategic partnership with RueOne. We are excited to tap into RueOne’s deep financial expertise and forward-thinking approach to investments, and together offer an expanded suite of services to our clientele.”  


About RueOne Investments

RueOne is a next generation, independent private investment firm with a unique model. Instead of funds, we offer direct and co-investments to our family office and institutional clients. We are an innovative private investment firm that offers investors access to unique direct and co-investment opportunities in private equity and venture capital. RueOne has the ability to sponsor deals as a general partner and also provide family offices and other institutional investors a single point of entry for transactions. The investments are sourced from our extensive proprietary, global network and undergo extensive due diligence by RueOne’s senior team and subject matter experts.To learn more about RueOne, visit www.rueone.com.   

About Ceralen United

Ceralen United is a media and entertainment company that works with innovative and established individuals and companies to help them develop and scale branded business opportunities, enter new markets and increase brand equity value. Ceralen has been developing and executing strategy for top digital influencers, content creators, recording artists, music producers, and celebrities in various verticals from fashion to music, travel, beauty, lifestyle, and media and entertainment. Ceralen has also been advising and executing new business development initiatives and extensions for it’s corporate clientele from start-ups to multi-million dollar enterprises. To learn more about Ceralen United, visit www.ceralenunited.com


Jeff Behr

CEO, RueOne Investments

This email address is being protected from spambots. You need JavaScript enabled to view it. 

Tel. 646-854-2994


Catherine Suh

Co-Managing Partner, Ceralen United

This email address is being protected from spambots. You need JavaScript enabled to view it. 

Tel. 917-583-4292

RueOne Investments, LLC
21 West 46th Street, 16th Floor
New York, NY 10036


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