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RueOne Investments Launches Next Generation Direct Investment Business; Jeffry Brown is Appointed Chairman of the Board

RueOne Investments, LLC (RueOne), today launched its alternative asset management business, providing institutional investors, family offices and other qualified investors with à la carte access to proprietary direct investment opportunities on a deal by deal basis. RueOne’s institutional quality online platform features compelling, curated deals sourced from its global network and managed by top investment talent. Through RueOne investors can invest directly in a single transaction, such as a private equity deal or a piece of mezzanine debt, rather than commingled funds. 

RueOne seeks to change the way investors access alternative assets and managers raise capital. Direct investing has historically been difficult, with most investors only able to gain exposure through alternative investment funds. Managers of these funds may mismatch assets and liabilities, typically have full discretion, and impose high investment minimums. 

“The old model for investing in alternatives is broken, and RueOne offers a new approach that meets the demands and needs of today’s investors and asset managers alike,” said RueOne Founder and CEO Jeff Baehr. “RueOne has simplified the process with an investor-friendly approach that provides greater fee transparency, an alignment of incentives through RueOne’s investment on a principal basis in every transaction, and the ability for investors to take direct control of investments. RueOne enables direct investment into individual private transactions in a way that allows investors to focus their efforts exclusively on evaluating the merits of the investment opportunities.” 

Through RueOne’s web-based portal, investors can evaluate and easily execute transactions in individual deals in a fully compliant and secure environment. The firm’s investment process features a best-in-class infrastructure that includes a rigorous pre-screening process on every deal on the platform. 

“RueOne provides a uniquely attractive way to invest in alternative assets,” said Brian Lasher, Chief Investment Officer of RueOne. “Through our extensive, proprietary networks we can provide investors with access to a vast array of bespoke deal opportunities. Investors can capitalize on the structuring knowledge, due diligence capability and ongoing management of our operating partners who bring specific domain expertise, with the added benefit of RueOne’s curation and oversight.”

RueOne is not a placement agent or a broker-dealer, and because the firm shares in the economics with the deal sponsors, investors will never pay more to invest with RueOne.

RueOne’s investment platform features a broad array of investment offerings. Current available transactions include: 

• Multifamily property investment in the southeastern United States 

• Acquisition of Select Service Hotel in the northeastern United States

RueOne will continue to add additional private equity and real estate investments on a monthly basis. 


Jeffry Brown Named Chairman of the Board of Directors

RueOne also announced the appointment of Jeffry Brown as Chairman of the Board of Directors of RueOne. Additionally, he will be an independent director on the Audit Committee and on the Investment Committee. Brown has led a storied career in finance that has included significant roles in private equity and investment management. Most recently Brown served as founder and managing director at Dyal Capital Partners, a private equity subsidiary of Neuberger Berman Group. New York-based Dyal focuses on making strategic investments in leading alternatives firms. 

“RueOne brings a much-needed institutional quality solution that provides investors access to some of the best ideas in alternative assets,” said Brown. “At the same time, RueOne enables asset managers with compelling deal flow to tap into the strong investor demand for direct investment opportunities. This is the kind of innovative approach that meets the needs of today’s investment landscape, and I am honored to be a part of the RueOne team.”

Brown has held prominent roles in the financial services industry for over 35 years and is an experienced Board member. During his tenure at Dyal, Brown was a key business leader, as the firm grew from a start-up to over $6 billion in three permanent capital funds and 25 full-time professionals. Previously he was Managing Director at the private equity firm SeaCap Partners, LLC. Brown also spent over nine years with Bear Stearns Asset Management where he served as the Chief Development Officer for over four years and Global Head of Institutional Sales for almost five years. He started his career in finance with Morgan Stanley in 1985. Brown holds an MBA from UCLA, a JD from the University of Wisconsin Law School and a BA from the University of Wisconsin. He is a Governance Fellow of the National Association of Corporate Directors and holds the Series 7, 16, 24, 63 and 65 FINRA licenses.

RueOne Investments, LLC
21 West 46th Street, 16th Floor
New York, NY 10036


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