The smarter way to invest in private equity

RueOne is a next generation, independent private equity firm with a unique model – instead of funds – we offer sponsored direct and co-investments

Sourcing and executing on direct investments has historically been difficult, with most family office and institutional investors only able to gain exposure through blind pool funds. Co-investments, while becoming increasingly popular, still require sizeable fund commitments. No longer.

We offer our family office and institutional clients curated, institutional quality direct investment opportunities on a deal by deal basis -- without the need to commit to a fund or pay a platform fee. RueOne has the flexibility to sponsor deals or work with external sponsors with the result of providing investors a single point of entry for unique transactions.

All of our deals are sourced from our extensive proprietary network and executed via our best-in-class infrastructure.

A Solution For Today’s Investor

We are a next generation type of private equity firm, best suited to the demands and needs of today’s investor.

Traditional investing only offers access to alternative assets through commingled vehicles/funds. Managers of these funds mismatch assets and liabilities, typically have full discretion, and have a misaligned incentive structure.

We believe that investors should have more of a say about where their money goes and transact in a fully transparent environment that levels the playing field and aligns incentives.

RueOne’s investor-friendly approach means that we don’t charge subscription or access fees, and provide greater fee transparency, an alignment of incentives through our principal investment in every deal, and the opportunity for the investor to take control by investing directly in carefully curated deals rather than in funds.

We operate as an investment advisor -- not a placement agent or a broker-dealer – so our interests are fully aligned with yours.