The smarter way to invest in private equity

RueOne is a next generation, independent private equity firm with a unique model – instead of funds – we offer sponsored direct and co-investments

Sourcing and executing on direct investments has historically been difficult, with most investors only able to gain exposure through alternative funds. Co-investments, while becoming increasingly popular, still require sizeable fund commitments. No longer.

In a single place, we offer our family office and institutional clients curated, institutional quality direct investment opportunities on a deal by deal basis -- without the need to commit to a fund or pay a platform fee.

All of our deals are sourced from our extensive proprietary, global network, managed by top investment talent, and supported by a best-in-class infrastructure.

A Solution For Today’s Investor

We are a next generation type of private equity firm, best suited to the demands and needs of today’s investor.

Traditional investing only offers access to alternative assets through commingled vehicles/funds. Managers of these funds mismatch assets and liabilities, typically have full discretion, and have a misaligned incentive structure.

We believe that investors should have more of a say about where their money goes and transact in a fully transparent environment that levels the playing field and aligns incentives.

RueOne’s investor-friendly approach means that we don’t charge subscription or access fees, and provide greater fee transparency, an alignment of incentives through our principal investment in every deal, and the opportunity for the investor to take control by investing directly in carefully curated deals rather than in funds.

We operate as an investment advisor -- not a placement agent or a broker-dealer – so our interests are fully aligned with yours.

The Rueone Advantage

We’re a next generation asset manager

+ - Bypass traditional fund structures with a curated selection of direct investments Click to collapse

Traditional alternatives investing only offers access to real estate, private debt/equity and other alternatives through commingled funds. Managers of these funds mismatch assets and liabilities, typically have full discretion, and impose high investment minimums. RueOne offers investors exclusive access to high quality, sponsored direct and co-investment opportunities on a deal by deal basis, not through a fund.

+ - Access compelling deals and management talent via an institutional quality platform Click to collapse

Our institutional quality platform features attractive investments sourced from our extensive proprietary, global network and managed by top investment talent, as well as a best-in-class infrastructure, which includes a rigorous pre-screening process on every deal on our platform.

+ - Transparent fee structure and alignment of interests Click to collapse

We don’t charge subscription or access fees. Our investor-friendly approach provides greater fee transparency, an alignment of incentives through our co-investment in every deal, and the ability to take direct control of investments. All deals are exclusive to RueOne and we do not rely on brokers, finders, or placement agents. We operate as an investment advisor -- not a placement agent or a broker-dealer – so our interests are fully aligned with yours.

+ - Flexible approach Click to collapse

RueOne has the flexibility to sponsor deals or work with external sponsors with the result of providing investors a single point of entry for unique transactions. Whether we sponsor a deal ourselves or offer a co-investment opportunity through an external sponsor, RueOne always brings institutional quality, domain expertise to each transaction that informs all of our investment processes from underwriting to diligence, negotiation, and monitoring, and helps ensure the proper alignment of interests between all parties.

+ - Simple, transparent and intuitive investment process Click to collapse

Direct investing has historically been difficult, with most investors only able to gain exposure through alternative investment funds. No longer. We’ve simplified the process, enabling direct investment into individual private transactions in a way that allows investors to focus their efforts exclusively on evaluating the merits of investment opportunities. Through RueOne, our investors can evaluate and easily execute transactions in individual deals in a fully compliant and secure environment.

How It Works

A better way to access institutional quality direct and co-investment deals

+ - Step 1Register Click to collapse

To gain access to investment opportunities, you first need to register. A link can be found at the top of this webpage. After entering in basic information, a RueOne team member will contact you to determine your investment preferences.

+ - Step 2Gain Access to Investments Click to collapse

RueOne will occasionally contact you by email with summary material on new opportunities that meet your investment criteria. Respond to the email if you would like to receive additional information and a RueOne team member will follow up with an eNDA if one has not already been signed.

+ - Step 3Conduct Due Diligence Click to collapse

Detailed presentations and full data rooms are provided for each investment. Additional information that is necessary for your due diligence can be made available by request.

+ - Step 4Make an Investment Click to collapse

Each one of our investments is made through a special purpose vehicle ("SPV") and is overseen by RueOne in conjunction with a sponsor with specific domain expertise. RueOne provides an offering memorandum, operating agreement, and subscription agreement for each investment. Swiss Financial Services provides independent administration and investor statements.

Direct Investment
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